What is Marketing?
Marketing, a term used for promoting business through
processes, Development of a plan and then implement them.
As per Some Indian Leaders, Anything that results in sales is
Marketing.
Marketing is a business activity to research and find out what
is consumer's need & desire and how
can we fulfill that by our World Class
Products.
Marketing Management is Combination of business activities
that includes Advertisement, Promotion and Sales.
Marketing, Makes the sense clear about a product or service
to Client, Customers, Consumers.
Marketing is a key of success for every business.
There are lots of definitions of
marketing by experts but for me marketing is different. For me the Marketing is
Soul of any business. Marketing is not just limited to what we think, Marketing
is above our thoughts.
Marketing is an activity that everyone has in their lives, like:
At the time of birth of a child(Product) families(Team members,Staff of
company) market it to the relatives, friends, neighbors(Stakeholders, Investors,
Agencies incorporated etc) and even those Stranger(Attracted customers),That
are just attracted towards you by a little cute smile(Core feature) who doesn’t
know anything about your Parents(company).Marketing Is everywhere for me. What parents sell is their
emotions towards child and what they get in return is the happiness, the feeling of
satisfaction when they say Hey Vaibhav Gadia, just look at our child, then tell
the child to show me Dance, Sing a song, Poems etc or just to make me smile by
some cute poses, Unique intelligence and much more that satisfy a consumer like
me in a way to give a relaxation(fulfill my needs and wants) for some time. The word of mouth here was the
tool of promotion, Conversations was Communication, Mom acts like kids is about
advertisement of the product etc.
So in the above paragraph I just wanted to say “the business
and marketing is Universal” It is everywhere.
What is Market?
Market, Some people take it as a geographical market, Some
take it as Demographic, Online, Offline, Global etc…..Definitions for market is
also a different for me…As I thought in a Broad way.i am giving you a little
example that is of a small market but it have a broad scope because of its
applicability.
Example: Vaibhav
Gadia is working at Ruchi Soya Industries limited. General Manager marketing Mr.
Sanjiv Razdan asked him to tell about what is market?
Vaibhav Simply answered:
The people here, team of 100 peoples in this office this
time can be refer as a whole Market.
The people working
here of different Age Groups in this office Creates a Market.
The people having different education levels, income levels,
Growth levels, Skills are combined as a Market.
The Peon and the
director have different needs in the office is same as having different type of consumer needs in the Market.
As an Intern and student I Vaibhav Gadia have different
needs and my mentor Mrs. Deepali das Asst Manager Marketing, A Mom, A Wife, A
Daughter in law have different needs that creates a Market.
So in this office we have a Students,Fathers,Professionals,Mothers,Low purchasing power individuals,high purchasing power individuals,People from different castes,Different relagions and From different regions.Some have to purchase something for their kids,Some have to for their older parents etc.
So there is a clear understanding about marketing have place everywhere,
what we want is just a vision to understand the market, their needs and how we
can fulfill the needs by offering some unique quality world class products that leads in creating
a Consumer Delight.
Thank You.
Regards,
Vaibhav Gadia
“Don’t just earn Money, Earn Respect”
